Relationship Success Means Business Success.
We know a bit about that...
Hey, Sales Leaders & Trusted Advisors!
Iâve spent 30+ years working with sales teams and sales leaders, helping them close deals re. And something that even the BEST of the them forgets (or never knew) is that being the BEST in your line of work (and winning more business) is not about learning MORE skills; itâs about learning the CORE skills at a DEEPER, NUANCED level.
You know what else 30+ years of delivering sales-focused keynotes, training, coaching and consulting have shown me?
Thereâs nothing (nothing!) neutral in a client-facing interaction â face-to-face, voice-to-voice, pen-to-pen & screen-to-screen.
For that reason, Iâve launched this newsletter, which posits (and pounds on) one very important premise about Sales Success:
What makes you successful in sophisticated, relationship-based selling is not always about NEW skills; itâs often about NUANCED skills.
Iâve spent 30+ years working with sales teams and leaders, helping them win accelerate sales and close deals in businesses that depend on . And something that even the BEST of the them forgets (or never knew) is that being the BEST in your line of work (and winning more business) is not about learning MORE skills; itâs about learning the CORE skills at a DEEPER, NUANCED level.
Not New. Nuanced!
Think of it: Tiger. Serena. Steph. LeBron. Simone. After a point, their success was no longer about doing things radically differently; it became about doing the basics better than anyone else.
Like those masters of golf, tennis, basketball and gymnastics, you and your teams need to become masters in your field of sales.
And not just in any type of sales. Youâre in the business of connecting and influencing decisions inside a context of TRUST-BOUND RELATIONSHIPS. Earning trust (and keeping it!) requires the ability to connect authentically and solve real problems in ways that make you relevant, influential⌠and distinctive among your competition.
There are many elements that impact your sales success. My guess is that, like so many Sales Leaders & Team Leaders (including your competition), you already have addressed many (or all) of them â outward factors like market messaging and brand consistency; and inside factors like leadership modeling, talent selection, rewards and compensation, and sales support technologies.
What remains, then, to set you apart from everyone else, and earn you the trust of pitch-weary, internet-surfing prospects and clients?
The last (and too often, overlooked) factor â the ability to engage clients more effectively and sincerely and productively through nuanced actions and authentically-inspired skills that set you & your team apart in the eyes of those prospects & clients.
These pages help those NEW to relationship-based selling, as well as SEASONED Sales Leaders, Sales Professionals & Client-facing Teams (even the ones who donât âsellââŚ). Our aim is to help you turn MAKE-OR-BREAK client meetings* into consistent CLIENT WINS.
*hint: every client interaction is a make-or-break meeting! [repeat adage here!]
What you need to succeedâŚ
Subscribe! We promise to honor your time and pragmatism.
I keep the writing pithy, punchy and practical (and yes, I love alliteration). Youâll get behavior-based, actionable tips and tools. And often I add worksheets that help you not only READ about how to succeed, but also APPLY the content to your world⌠right away!
Check your inbox⌠the (weekly-ish) newsletters are sent directly to you. But if you miss one, come here for access to the newsletter vault.
See you in the pagesâŚ
