Relationship-based Selling Is NOT for the Faint-of-Heart!

Closing business that hinges on high trust requires a different approach from transactional selling. It takes more heart...

Unlike transactional selling, relationship-based selling requires skills to cultivate trust, connection & relevance with clients... oh, and do that better than the next (equally smart) sales guy!

“I’ve been selling for years. How hard can it be?”

I met Alexandre in a sales course I was running at one of the big banks. It focused on helping seasoned profe…